Navigating SEO




Navigating SEO is a comprehensive 100+ lesson course to help you get to grips with Google search engine optimization as a blogger or digital business owner. This is an evergreen course, and we add new lessons and modules to it regularly!


What’s inside


  • 100+ easy to follow text-based, mobile-friendly lessons, created specifically for bloggers & digital business owners.
  • 15+ downloads (including a 32-page SEO dictionary & 13-page site audit checklist!)
  • Your questions answered in the Lyrical Host Blog & Business Squad Facebook group or our private Navigating SEO study group on Slack.
  • All future updates and additional content.
  • All year round availability: start any time!


Navigating SEO is for you if…


  • You’re looking for an affordable, trustworthy & comprehensive SEO course designed for bloggers and digital business owners.
  • You know you need to learn SEO, but you’re not sure where to start.
  • You’ve tried to learn SEO in the past, but found it too confusing, overwhelming, technical, or not relevant to you as a blogger or digital business owner.
  • You love the idea of easy, self-paced learning in the form of text, tasks, and downloadable PDFs that guide you through everything you need to know.
  • You’re after lots of practical, organized advice, answering the questions you’ve always wondered about and helping you develop your own SEO strategy within your own time and budget needs.


Module Overview


  • Where To Start With SEO?! Here!
  • An Overview Of SEO
  • Creating The Best Foundation
  • Website Fundamentals
  • What You Need To Know About SEO
  • Introduction To Keywords
  • Introduction To On-Page Optimization
  • On-Page Optimization: Images
  • On-Page Optimization: Links
  • On-Page Optimization: Schema Markup
  • Introduction To SEO-Friendly Content
  • Introduction To Backlinks & Link Building
  • Reverse Engineering
  • Tracking Results
  • Analyzing & Auditing
  • How To Create Your Own SEO Strategy (Without Going Crazy)
  • How Rebranding Affects SEO
  • SEO For Selling & Ecommerce
  • Tools & Resources


Included Downloads


  • The SEO Dictionary
  • Time Matrix
  • White Hat Techniques Cheatsheet
  • Optimizing For Speed
  • WordPress Settings Checklist
  • Keyword Research Guide
  • Keyword Rankings Tracker Template
  • Basic HTML For SEO Cheatsheet
  • Implementing Keywords: Content Example Page
  • Content Traits Checklist
  • Updating Content Checklist
  • Link Traits PDF
  • Google Analytics Tracker Template
  • Website Audit Guide
  • Backlinks Review Spreadsheet Template


Included Bonuses


  • Hiring For SEO – A 3,000 word guide to confidently hiring someone for search engine optimization tasks, whether you need a consultant or a virtual assistant.
  • The Best Free Facebook Groups For SEO – After you’ve completed the Navigating SEO course, here are some groups to join to build on your knowledge.
  • SEO For Affiliates – Build on what you learned in Navigating SEO with our 5,000 word guide on search engine optimization specifically for affiliate blog posts & pages.


Along with all the lessons, Navigating SEO includes tasks, resource downloads, assessment, and completion certificate. This is a self-paced text-based course (no videos are included). This course is accessibility friendly and suitable for screen readers.


As with all our courses, it includes:

  • Real life examples
  • Intelligent lesson search – find what you want quickly and easily
  • Built-in note-taking functionality (no need to keep switching tabs!)
  • End of course assessment to check your knowledge
  • Completion certificate and digital badge
  • Lifetime evergreen access and all future updates.


We plant a tree in the Amazon for every course sold, through One Tree Planted!